YTONG
YTONG
The YTONG exhibition stand is a testament to innovative design and architectural excellence, created for a globally renowned pioneer in building materials. Designed by İdilbanu Architecture, this award-winning stand secured second place in the prestigious TURKEY BUILD competition, reflecting a commitment to outstanding spatial design.
CLIENT
YTONG
LOCATION
TÜYAP, İSTANBUL, TURKİYE
YEAR
MAY 2017
AWARD-WINNING
DESIGN
This immersive structure features interactive TV screens, allowing visitors to engage with YTONG’s products through dynamic digital experiences. Thoughtfully designed spaces replicate the real-world applications of YTONG’s groundbreaking materials, showcasing their versatility in an authentic context.
To maximize visibility, large illuminated boxes in the brand’s signature colors were strategically incorporated, drawing attention from across the exhibition venue.
