PIRGE
ZUCHEX 2024
This stand, designed for Pirge at the Zuchex Fair, merges functionality with creativity to create an engaging “supermarket” concept. It highlights Pirge’s professional knives while offering visitors an interactive and intuitive exploration experience, organized by product groups for seamless navigation. Each knife series is allocated its own dedicated zone with distinct branding elements, ensuring clarity and identity within the overall design. The space invites interaction while showcasing the superior quality and craftsmanship of Pirge products.
CLIENT
PIRGE
LOCATION
ISTANBUL, TURKEY
YEAR
SEPT, 2024
A CUTTING-EDGE
EXPERIENCE
This design blends the shopping experience with a stand, inviting visitors to explore and feel like they’re in a supermarket. The stand is divided into three zones acording to the knife categories.
OUR DESIGN CRITERIA
DOMESTIC
FUNCTIONALITY
IN FORM
The red abstract house-shaped module located at the center-right serves as the Home Knives Display Area.
DIVERSITY IN DESIGN
In the design, we focused on creating distinct spaces for each product group, ensuring that each had its own unique identity.
Product Display Areas Product Display Areas
Each knife series is allocated its own dedicated zone with distinct branding elements, ensuring clarity and identity within the overall design.
The design balances precision with functionality, reflecting the craftsmanship and quality of the knives.