LAV
ZUCHEX 2021
Our client, LAV, participated for the first time in Zuchex, Turkey’s largest international home and kitchenware fair, which brings together numerous brands and innovations from the sector. For this event, we designed a distinctive exhibition and company presentation for LAV in the fair’s open area. The core concept behind our design was to transform this open space into an immersive LAV activity zone during the fair, creating a venue where the brand could express itself through engaging activities. Central to the design were live events featuring master chefs from the gastronomy world, using LAV products in the tasting processes.
CLIENT
LAV
LOCATION
ISTANBUL, TURKIYE
YEAR
SEP,2021
Crafting an Experiential Environment
The green spaces integrated into the design further contributed to the overall experiential environment. Designing an exhibition stand in an open-air setting requires thorough preparation for various weather conditions.
COMMON SPACES
Material choices and assembly timelines were meticulously calculated, considering potential weather variations, ensuring the structure’s durability and functionality throughout the event.