GULINAN TEXTILE
HOMETEX 2025
The perception of the Gülinan Textile stand at the 2025 Hometex Fair was shaped with a distinctive design approach that reimagined conventional exhibition stand dynamics. Emphasizing simplicity and elegance, the stand featured textured white neutral walls and a single-tone color scheme, allowing Gülinan’s products to take center stage.
CLIENT
GULINAN TEXTILE
LOCATION
ISTANBUL, TURKEY
YEAR
MAY, 2025
To ensure a cohesive visual narrative, the color palette and main theme mood board were developed simultaneously.
we designed the space with subtly textured white neutral walls and a refined single-tone color palette.
This minimalist architectural language not only emphasized the clarity and elegance of the spatial layout but also served to enhance the visibility and delicacy of Gülinan’s textile products.
By reducing visual noise, the products naturally became the focal point of the stand, drawing attention through their materiality and craftsmanship.
