GCA SPIRITS & LAV HORECA
LUXEPACK 2025
Luxe Pack Monaco 2025 marked another milestone for us as we unveiled a distinctive and immersive stand design crafted for Lav Horeca and GCA Spirits. Bringing together two influential brands under one space, the stand was designed to create an unforgettable experience that seamlessly reflects their unique brand identities and visions for the future. Each brand was represented through its own concept, meticulously developed to express its core values and aesthetic language.
CLIENT
GCA SPIRITS & LAV HORECA
LOCATION
MONACO
YEAR
SEPT, 2025
Form, Color, Identity
For GCA, we introduced organic forms and a fresh color palette, emphasizing innovation and a fluid, contemporary visual identity.
Lav Horeca’s area, meanwhile, reflected the brand’s refined and modern character through a sleek and sophisticated spatial composition.
Designing Harmony
The result was not just a visual showcase, but a thoughtful architectural dialogue, two distinct concepts coexisting harmoniously, embodying the essence of both brands while highlighting their individuality within a unified design narrative.
Each zone was composed with architectural precision, allowing both brands to express their unique identities through material choices.