ANDRIALI
RIYADH HOTEL & HOSPITALITY EXPO
For the stand we designed for the Andriali brand at Riyadh Hotel & Hospitality Expo, we aimed to achieve a clear and cohesive visual language through both color and form. To ensure that the vibrant textiles and curtains could be displayed to their full potential, we created a neutral architectural backdrop composed of smooth grey and white wall surfaces. These minimal surfaces serve as a calm canvas that accentuates the richness and texture of the fabrics.
CLIENT
ANDRIALI
LOCATION
RIYADH
YEAR
APR, 2025
The perfect blend of design
Architectural elements such as arches and recessed niches were strategically integrated into the design, not only to enhance spatial rhythm but also to provide functional zones for showcasing the curtains.
The niches, each carefully proportioned, allow the curtains to be accessed and experienced from both inside and outside the stand, encouraging visitor interaction and enhancing the tactile experience.