SWING
SILMO ISTANBUL 2023
The Swing stand draws inspiration from classical Greek design, perfectly complementing the launch of their new eyewear collection. At the front of the stand, sculptures and textured elements—such as a gravel layer and classical sculpture heads displaying the products—immediately capture attention. The layout is carefully planned, incorporating multiple seating areas where visitors can comfortably try on the glasses, enhancing the overall user experience.
CLIENT
SWING
LOCATION
ISTANBUL
YEAR
APR, 2023
The perfect blend of design
The stand’s pastel base colors harmonize with strategic lighting, while blue statue accents further highlight the glasses on display. This design elegantly showcases the timeless quality and sophistication of Swing’s latest collection.
Additionally, the structural systems within the exhibition space are designed to functionally create flexible partitioned areas, allowing for smooth visitor circulation.