Wirtgen
KOMATEK 2017
This open-air stand was designed with an architectural approach, using durable, weather-resistant materials to simulate a real building capable of withstanding climatic conditions. Despite the challenges of a large outdoor exhibition space, strategic placement of the brand logo and showcased machinery ensured strong visibility.
CLIENT
WIRTGEN GROUP
LOCATION
ANKARA, TURKİYE
YEAR
MAY, 2017
STONG STRUCTURE
For this open-air stand, we engineered a resilient structure using weather-resistant materials to withstand climatic challenges, simulating a real buildind with material use and an architectural approach.
EXPANSIVE OUTDOORS
Creating a standout outdoor stand presents unique challenges due to the expansive space. However, our strategic use of the brand logo and placement of showcased machinery not only effectively highlighted the products but also ensured that the brand name stood out prominently, even from a considerable distance.
